Can Organizations Create a Fearless Environment?

What do the words “fearless environment” mean to you?

For a small retail business owner, it’s knowing you have protection from theft and burglary. For someone working late hours in an office building, it’s feeling safe while walking through a quiet parking garage to go home. For a cannabis grower, it’s having confidence that you’re always in compliance with state regulations.

There are as many different types of risk as there are different industries, situations and individuals. In order to truly create a fearless environment, it would be necessary to address them all. This may not be an easy task, but surely it is well worth investigating the possible ways of accomplishing it.


Many business leaders have installed video surveillance systems in an effort to reduce risk. With the newest video analytics technology, it is possible for these systems to identify a number of different kinds of threats, and even to notify authorities. However, in general this is a reactive system in that it is most valuable for responding to incidents that have already occurred. Video is an amazing tool for identifying perpetrators and determining exactly what happened during a crime – but it does not stop the crime from occurring.

Security guards patrol the halls and premises of many other organizations. A longstanding solution for risk reduction, these officers provide a valuable service; however, they have their shortfalls as well. People can become fatigued, and can sometimes overlook small details that are important. Guards are also a comparatively expensive solution for preventing crime.

To create a fearless environment, you need the right balance between technology and the human presence. Technology can supply a number of essential factors, including:

  • Full attention 24 hours a day, 7 days a week, 365 days a year
  • Never tired
  • Never tunes out repetitive alarms
  • Can be present in every part of the facility all the time
  • Cost effective compared to security personnel

Even with all those benefits, at times a person can do what automation cannot, such as:

  • Evaluate the nature of a threat
  • Speak directly to the criminal to stop them from proceeding
  • Communicate with first responders heading for the scene

To accomplish all of that, one solution that has shown considerable success is proactive video monitoring (PVM). Bringing together the best of intelligent video surveillance technology, automation, analytics and the human factor, PVM can stop crimes from occurring in the way that no other security solution can.


It works like this: after advanced video technology detects unauthorized activity and distinguishes between harmless motion and threats, a trained specialist evaluates any threats and determines a response. At this point an intervention specialist issues a personalized audio warning – often resulting in the criminal leaving the scene without having committed their crime. The final element of response is to implement any policy-based protocols such as notifying authorities with actionable information.

Everyone deserves to live and work in a fearless environment. By taking the right steps – which may include proactive video monitoring to keep people safe and secure – you can help to create that environment for your own organization.